Table Of Content
Sometimes, that’s the only way to differentiate yourself in a crowded market, and it makes an impact on your bottom line. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, you’ll learn how to get support from people who have influence over the project with the goal of creating the best user experience. Ll learn how to get support from people who have influence over the project with the goal of creating the best user experience.
This is why so many people have an opinion about design - O'Reilly Media
This is why so many people have an opinion about design.
Posted: Wed, 07 Oct 2015 07:00:00 GMT [source]
Businesses Don’t Critique
All organizations embraced the web because it was an inexpensive mass medium, first, for communicating your message, then for selling your product, and now for actually being the product itself. This evolution caused a shift in how organizations think about design. A designer, a developer, and a CEO walk into a bar—three different bars, on opposite sides of town. The designer orders a pale ale with an oaky flavor and a hint of citrus. The CEO goes for the day’s special but without too much foam, in a cold-frosted mug, and with a glass of water.
Digital Experiences Are Real Life
We offer a wide array of products and services, along with the ability to offer custom solutions as needed. (…) learn how to make stakeholders successful, because if we can help them be successful, that will help us be successful as a byproduct. Your ability (…) [to] articulate any solution is more important than ability to design perfect solution every time. The key to being articulate is to understand both the message you want to communicate as well as the response you want in return.
Common terms and phrases
They maintain the backlog of issues and bugs that need to be fixed. Do users not understand that they need to create a complex password with a combination of characters and numbers? Just add messaging that lists all the password requirements. Developers have been solving these problems far longer than designers.
Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
Tom Greever on articulating design decisions – O'Reilly - O'Reilly Media
Tom Greever on articulating design decisions – O'Reilly.
Posted: Thu, 29 Sep 2016 07:00:00 GMT [source]
It’s a must-read for a rookie designer who just start his design endeavours. For seasoned designer its narrative may seem a bit obvious, and not at all filled with stimulating insight. If you don’t have enough time for entire book, you can read the ‘Key Thoughts’ I’ve crafted above, and omit this one, especially last 6 pages of this chapter. In a meeting with people who have no idea how to do our jobs, yet consistently find it their place to tell us how to do it. The difference is that the interface they used previously for solving these problems never mattered much. As long as you could teach someone how to use it, it was good enough.
If we are the experts, why should we have to justify our decisions to nondesigners? The reason is that UX has gone “mainstream,” in the organization and even within pop culture. I’m not only thinking of Apple, but also brands such as IKEA, innovators like Tesla, and unique problem-solving designs from Dyson, Segway, or Nest. These brands command respect, elicit strong opinions, and foster loyalty from the people who follow them. In the past 10 years, there has been a dramatic shift in attitudes toward what the web and web-like interfaces (like native mobile apps) represent. Great design has taken center stage as an asset, a competitive advantage, and a must-have in order to survive in the market.
(…) see the world through the eyes of the people who have influence over our project. My hunch is that, chapters 6, 7 and 8, were one chapter that got divided and elaborated on a bit more, so each could ‘stand’ on its own. I’d argue that this editorial decision was unfortunate or being more honest, upright bad. Puts a lot of emphasis on building relationships with stakeholders and describes ways of achieving that. Lastly, categorizes stakeholders and assigns to them certain behaviours, objectives and mindsets.
I enjoyed learning how to talk to people in those kinds of meetings and built up a vocabulary for discussing design with others. Once, I actually negotiated a salary for a web design job that I had no intention of accepting, simply because I wanted to see if I could get the manager to offer me a higher salary. He didn’t (in fact, he laughed at me), but it was exciting for me to push those boundaries and see just how skillful I could be at convincing him that I was worth it. I offer remote, online classes for your team to improve their skill at articulating design decisions. As creatives, Aufait UX has firsthand experience when it comes to the varying perspectives of people on the same design rationale.
Regular “websites” have proven that UX is a critical component to a company’s success. Each minor tweak to the UI or change to the design incurs the praise or wrath of every user. Because Facebook (and other services like it) is a very personal part of our lives. Never before have we had a platform for sharing the most intimate and mundane details of our everyday lives.
Seventh chapter is somehow repetitive in itself, and way to general to appeal to anyone else but complete rookies to design. You might have entered UX from the development side with a highly technical engineering background. Maybe you didn’t go to art school, but started in business or psychology. Whatever your path, a lot of us UXers have similar stories. Most of us didn’t start out in UX, because UX didn’t exist.
They notice them, they touch them, they interact with them, and those elements become part of their lives. Changing those things means changing the way people interact with the world. This is why so many people have an opinion about your work.
By the time “Web 2.0” was popularized, designers had their first real opportunity to create applications instead of just brochure websites. The functionality and interaction that was once limited to desktop software was now possible and more easily available in the browser and to a much wider population of digital designers. With the advent of the iPhone, more companies began demanding better experiences and, in fact, needed experiences specifically tailored to these new devices. After graduation, I was asked to interview for a job as the creative manager at an electronic payment services provider, the same industry I had worked in earlier. The role required me to lead the “design department,” although at that time there was only one full-time web designer and a handful of freelance contractors. It was a dream job for a college graduate and of course I accepted the interview if for no other reason than curiosity.
This is a great skill for every designer to have, and it will go a long way toward helping you be articulate with stakeholders. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers. There is little common understanding of what design is or should be. Brainstorming is a pivotal part of a design process where different ideas and thoughts from the team members are collected to arrive at the most optimum solution to the design challenges.
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